Client: IndiaPropertyDekho.com
Project Type: Full-Scale SEO & Content Strategy
Platform: Custom PHP Website
Agency: Infuse Solutions
Project Overview
When IndiaPropertyDekho.com first approached Infuse Solutions, they had a clear goal:
Become a reliable, high-ranking platform for real estate and finance content in India.
They were already doing okay—getting around 9,000 users per day—but there was room for more. A lot more.
They weren’t ranking for many valuable keywords, the content wasn’t structured well, and they lacked a long-term SEO strategy. The site was custom-built on PHP, which made it flexible—but also meant we had to tailor our solutions carefully for maximum performance and compatibility.
That’s when our team stepped in.
Challenges We Faced
Every website has its pain points, and India Property Dekho was no different. Some of the biggest hurdles we had to solve:
1. Limited Keyword Visibility
Despite being in a high-demand niche (real estate + finance), the site wasn’t showing up for competitive search terms. Many blogs lacked on-page SEO or were not optimized for search intent.
2. No Strategic Content Plan
There was no structured content roadmap. Articles were being published randomly without proper keyword targeting, interlinking, or consistency.
3. Lack of On-Page SEO
Basic SEO hygiene was missing—things like:
-
Title tags and meta descriptions
-
Alt text for images
-
Proper H1, H2, H3 hierarchy
-
Canonical tags
-
Internal linking between related posts
4. No Structured Navigation or Content Silos
With over 100+ articles, the site lacked clear categorization. For a PHP website, this made content discoverability and user navigation a real challenge.
The Strategy We Designed
Our approach wasn’t just about publishing more content. It was about publishing smarter, optimized, user-first content—backed by SEO research and powered by a long-term vision.
Here’s what we did:
1. In-Depth Keyword Research & Topic Clustering
We started by mapping out high-volume, low-competition keywords across key categories like:
-
Share Price Targets (e.g., IRFC Share Price Target 2025)
-
Property Investment Tips
-
Celebrity Houses (e.g., Virat Kohli House in Mumbai)
-
Biggest Cities, States, and Stadiums in India
We used tools like Ahrefs, Google Keyword Planner, and Frase.io to find clusters and topical gaps. We then grouped keywords into themes to create pillar pages and supporting content—building topical authority in each cluster.
2. SEO-Optimized, Human-Focused Content Creation
We didn’t rely on robotic content or AI-spun articles. Every piece we published followed a natural, engaging tone while being 100% optimized for search engines. Here’s how we wrote:
-
Clear Headlines with user intent in mind
-
Well-structured subheadings for readability (H2s and H3s)
-
Internal links to other relevant blogs
-
Image optimization with proper filenames and alt text
-
Metadata writing for every page
Over a few months, we delivered 100+ articles, ranging from 800–1500 words, each focused on solving real user queries and increasing organic traffic.
3. Technical SEO (Custom PHP Optimization)
Unlike WordPress, PHP websites require more manual handling of SEO components. We worked closely with their in-house developer to:
-
Add dynamic meta tag generation based on blog titles
-
Integrate a working canonical tag system
-
Structure internal links between articles
-
Optimize image compression and lazy loading
-
Clean up the robots.txt file and submit proper sitemaps
-
Add breadcrumbs for better site structure and crawlability
This custom work ensured that Googlebot could crawl and index the site efficiently, even as new content kept being added.
4. Building Content Silos & Topical Authority
We didn’t just post random articles—we grouped them.
For example, every article related to stock price targets (IRFC, Tata Elxsi, Vodafone Idea, etc.) was connected through:
-
Internal links
-
Related post widgets
-
A common category URL structure (e.g.,
/share-price-target/irfc-2025/)
This built topical depth, which is a major ranking factor in Google’s algorithm today.
5. Tracking, Iteration & Optimization
Using Google Search Console and GA4, we tracked keyword rankings, user behavior, CTR, and bounce rates.
Articles that were ranking on Page 2 were improved with:
-
Stronger intros and CTAs
-
FAQs using schema markup
-
Better internal linking
-
Visuals like infographics and tables
We weren’t just publishing—we were evolving the content as rankings changed.
The Results
We don’t just talk strategy—we deliver real numbers. Here’s what we achieved:
Organic Traffic Boost
In just 90 days, the website’s daily traffic jumped from 9,000 to 13,000+ visitors per day. That’s a 44% increase in daily visitors without a single rupee spent on paid ads.
Top Rankings for Competitive Keywords
Several articles now rank on Page 1 or in featured snippets for search terms like:
-
Rohit Sharma Net Worth in Rupees
-
Tata Elxsi Share Price Target 2025, 2026, 2030
-
Largest Cricket Ground in India
-
Virat Kohli House in Mumbai and Delhi
Better Engagement & Lead Quality
Because the articles answered real questions and were easy to navigate, users spent more time on the site—and many converted into property leads through forms, WhatsApp clicks, and phone calls.
Tools & Technologies We Used
-
PHP (for custom website structure)
-
Google Search Console & GA4 (for tracking)
-
Ahrefs & Frase.io (for SEO research)
-
Canva (for visuals and graphics)
-
Grammarly & Hemingway Editor (for editing)
We also implemented Rank Math-like features manually within the PHP codebase—making sure every article had the right SEO signals.
Client Feedback
“Infuse Solutions brought in a system that actually worked. We never thought we’d hit 13K+ daily users in such a short time. Their SEO plan, technical help, and content roadmap changed everything.”
— India Property Dekho Team
Final Takeaway
India Property Dekho’s transformation wasn’t a stroke of luck. It was the result of strategic planning, deep research, custom technical solutions, and consistent execution.
At Infuse Solutions, we don’t believe in one-size-fits-all SEO. We build custom strategies tailored to your website, your niche, and your audience.
If your platform is built on PHP or any custom codebase, and you’re struggling with traffic, content, or visibility—let’s talk.
We helped IndiaPropertyDekho.com dominate its niche.
You could be next.